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About Us is a destination for high-street fashionistas created by artisans, that believe in the importance of quality and address the ever evolving nature of styles.

Garments are created using the finest qualities of cotton, linen and viscose, using fresh and vibrant, yet elegant and sophisticated colors, perfect for the Indian weather. We take beautiful classic pieces, iconic shapes and we re-invent these by integrating current trends. This means the clothes look perfectly contemporary right now but will last beyond a single season. As a direct-to-consumer brand, we take responsibility for every aspect of making and selling our clothes and maintain a close relationship with all our factories and makers. has emerged as a brand customers trust by combining high quality and superior comfort with affordable prices.

Collections offered by intend to cater international favorites to the likes, preferences and ease of the stylish Indian divas. Your purchase from goes towards women empowerment and rural upliftment initiatives.

Our mission is to deliver Fashion & Love!


Mukul Khandelwal

Owner & Founder

Mukul Khandelwal, owner & founder of, is a very successful buying agent and exporter of high end, heavily embellished and hand work garments. His collections are highly sought after by top end Designers and Retailers of Europe.  Mukul is committed to the cause of women’s empowerment and rural upliftent. He strives to further this cause tirelessly through his work. Mukul brings his International exposure and design styles to the Indian market. After years of research and experience, he feels this is the right time to launch a perfect brand for the Indian ladies today.

Please feel free to contact the team…